PROCESS MATTERS

Great web projects don’t just happen by accident, it takes careful planning and a gauntlet of checks and balances. Pump uses a tried, tested and true process to combine usability and technical genius with a beautiful visual to produce exceptional products.

Discovery

In the first phase, called discovery, Pump’s professionals get to know a client. It’s how Pump focuses creative energy - by learning about the client’s business, customers, challenges and “big-picture” goals. Discovery is necessary for all projects, and is billed separately from the other phases.

Design

The design phase is a fun one for Pump – it gives a visual expression to the Plan. Clients can see their web and digital media tactics coming to life.

Development

In this third phase, site structure, design concepts and key feature design are delivered to Pump’s programmers for compilation into a functioning website. All Pump websites are built in accordance with World Wide Web Consortium (W3C) standards – a feature that gives Pump a competitive edge.

Deployment & Maintenance

Once site design and testing is complete, Pump takes care of transferring the new site to existing hosting. If none exists, Pump facilitates the process of domain name and appropriate hosting package purchase.

Site Promotion

Pump knows your website is your company’s presence on the Internet, and in the final phase of Pump’s process we help you let your audience know you’re there. Pump is experienced in many techniques to drive traffic to your site and ensure visitors have a great experience once they get there. Pump can advise and help you choose a customized site promotion program to fit your needs and budget.
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